Owner: Steve Van Andel & Doug DeVos
Headquarters: Ada, MI
Cost to join: $173.74 to join as an IBO (independant business owner) and less than $100 per year thereafter
Amway started in 1959 by selling the first biodegradable liquid organic cleaner through a relationship marketing business model. Over the decades, they have added in Health and Wellness, personal cleaning products, make-up, beauty, and now they are partnered up with Target, Best Buy, Auto Insurance, Credit Cards, and many other retailers.
It would be easy to say that their purpose is to make people healthy, but they also help people save money with Auto Insurance, and they help Independent Business Owners by providing multiple ways to make money. They are involved in a lot and so it seems that nobody can really pinpoint their main purpose, but on their website, they state their purpose, and they state they have
- Brands That Do Wonders
- Opportunities That Empower
- Relationships That Endure
- Global Citizenship That’s Purposeful
They put a lot of emphasis on opportunities and relationships which tells me that one of their main purposes is to help people around the world to be successful in their own business.
4 Review Criterias
What I look for in a Network Marketing company such as Amway are the following criteria:
- Does it have a system that I can can follow?
- Will I have the ability to brand myself?
- Will I have a mentor or a support team?
- Does the Company stand the test of time? Have they been around at least 10 years or more?
Does Amway have a system that I can can follow?
When someone joins Amway, they usually join a team that provides a business system to follow. Amway itself does not provide the system. The team will usually have a system where you join as an Amway IBO under a mentor. Then that mentor will have you make a list of all your friends and then you call that list of friends and have them meet with you and your mentor to go over the business opportunity.
Once you are an IBO, you are also urged to plug into the system bty (1) signing up for Amway’s autoship called “Ditto”, (2) signing up for the monthy CDs and book, (3) and attending all the quarterly success summits that take place in different parts of the country.
By doing the above and inviting others to learn more about the business opportunity, you will be able to build a huge organization and make a lot of money from the sales within your organization.
Will I have the ability to brand myself with Amway?
In my opinion, YES. But not if you only follow the outlined system above. Branding yourself goes far beyond just talking to your friends and family and pitching them on your products and your business opportunity. When you brand yourself, you stand out from all the others. You are unique. One way to brand yourself is to create an online presense through your own website and/or blog.
If you can brand yourself and build a following, you can then market products or your business opportunity to that following.
Will I have a Mentor or a Support Team with Amway?
You will most likely be joining a team within Amway what comes with a Mentor and a support team. Sometimes that team may be it’s own company such as World Wide Dream Builders. If I could give anyone any advice, I would suggest they don’t join any business unless they are joining under a true mentor and support team.
Does Amway stand the test of time? Have they been around at least 10 years or more?
Amway has been in business just shy of 60 years. They do stand the test of time and have thrived through many recessions, they must be doing something right in order to last this long. It is highly unlikely that Amway would go out of business anytime soon.
Other Pros and Cons of joining Amway
- They stand the test of time and are unlikely to shut their doors suddenly
- The cost to start a business is low compared to some MLM opportunities
- The health, beauty, and cleaning products are far superior to what you can get at Wal-mart
- They offer opportunities is multiple niches. Have a niche? They likely have a product you can market, whether that be one of Amway’s products or one of their partners products
- The products can get expensive and the dollar amount you have to spend to earn a certain amount of personal volume (PV) is a concern for many prospects.
- Amway has than early MLM stigma that can send potential prospects running for the hills the moment they hear the word “Amway”
- There is tremendous pressure from uplines and sponsors to “go on system”, which can cost over $100 per month to get motivational CDs and books. Although it’s not required to be successful, some uplines will use scare tactics such as “you will never be successful unless your on system”
- They really pitch the old way of doing MLM (list of friends and family, and hotel rah-rah meetings). Unless you can find a team that will teach you to brand yourself and market your business online, you may very well end up in the 95% unsuccessful since such tactics do not work for most people.
That is my review of Amway. Overall it is legit and is a good company that offers great products for their IBO’s to sell, their weakness is that they push their IBO’s to run their MLM business the old school way, they don’t offer you any assistance on how to brand yourself, thereby making it hard to stand out, they don’t have a simple straight-forward compensation plan, and you have to meet Personal Volume (PV) requirements to get paid.
If you are looking to start an online business and you want a compensation plan that’s very simple and easy to understand, where you can brand yourself and have an easy to follow system, with no PV requirements to get paid, I would recommend Wealthy Affiliate. You can read my Dead Honest Review of Wealthy Affiliate here for more details.